The Parfum Apothecary was created with the goal to unearth ancient aromatic traditions and restore the sense of scent to a central position in everyday life. Inspiration comes from a ancient manuscripts, ethnobotany, and my academic & professional background in natural history. That each of you has a life vivid and complex, with your own sensed experience is what informs the formulation of each perfume from The Parfum Apothecary. It is a privilege to share this perfumed journey with you. With every breath, smell. -Alex
Fragrance can inspire sophisticated emotions - grace, peace and wonder - or it can evoke primordial reactions - bursts of energy, sexual arousal and bodily composure. The craft of perfumery is the superlative union of art and science - it's personal yet procedural; whimsical yet codified; intangible yet of substance. It is an ancient, secretive tradition; but not nearly as ancient as the evolution of the sense of smell itself. When we smell we take the world through our bodies, and breathe it out changed for having known us. People's earliest memories are accompanied by aromas. Buried under the disorder of an entire life's experience, silent mines of scent, can trigger a detonation of memory and emotion.
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